Our Blog

Most business owners have been there—you spend thousands on a “new” website that looks great for about a year. Then, things start breaking. A plugin stops working. Google changes an algorithm. That one page that used to bring in leads suddenly drops off the map. You reach out to your web developer for help, and [...]

About The Company Triad Diagnostic Solutions equips repair professionals with smarter diagnostic tools, software, and training. Their single-source approach keeps diagnostics easy, supported, and always on the road. Automotive & Heavy-Duty Diagnostics Indiana, USA 13 Key Results revenue recovery within 6 months [...]

When we started Charley Grey almost two decades ago, websites looked very different. They were static pages with flashing buttons, pixelated graphics, and the occasional “Under Construction” GIF that never seemed to disappear. But even back then, we saw the web becoming something bigger — not just a place to host information, but a [...]

At Charley Grey, we’ve built 100+ websites for businesses of all sizes, industries, and goals. Along the way, we’ve picked up hard-earned lessons—mistakes avoided, wins multiplied. If you’re planning a new website, redoing one, or just want your site to actually work for you (not just look pretty), these are the lessons we wish [...]

If you’re running a small business, you’ve probably felt the frustration of trying to manage your website, SEO, and marketing all while juggling everything else on your plate. That was exactly the challenge one of our clients faced before partnering with Charley Grey. Instead of pouring money into one-off website projects or unpredictable ad [...]

Blogging Isn’t Dead—It’s Evolving When most small business owners hear “blogging,” they think of personal diaries from the early 2000s. But blogging today is a strategic digital marketing tool that fuels growth, brand visibility, and customer trust. For small businesses, blogging isn’t just about publishing words online—it’s about driving measurable results that often go [...]

Running a business today means wearing a dozen different hats. Between managing customers, handling operations, and keeping up with competitors, your website might feel like “just another thing” on the list. But here’s the truth: your website is not a static brochure. It’s a growth engine—and if built right, it can scale with your [...]

Using an Action Figure Maker & AI Model Figure Tool Curious about how to make action figure designs with AI? Using an action figure maker powered by artificial intelligence, our guide walks you through every step — from setup to 3D printing your very own collectible. Whether you want a personal keepsake or to [...]

Search Engine Optimization is essential for your small business. It helps increase visibility online, attract nearby customers, drive more organic traffic, and build credibility. This article delves into the top benefits of SEO for small business, showing how it can fuel growth and success. Key Takeaways Boost your online visibility with effective SEO strategies [...]

Account-based marketing allows you to hone in on the needs of each client and tailor campaigns specific to their interests. With this method, you can measure the effectiveness of targets across various advertising mediums and gain access to additional insights you otherwise might not have. Account-based marketing is also called key account marketing. For a [...]

How can you draw more customers to your brick-and-mortar location? Depending on their cell phone service provider, tapping into a hotspot via a smartphone or paying for an individual connection may not always serve the needs of individuals and small business owners. There are times you may need to meet in a coffee shop [...]

Have you ever heard of the Google ad auction, or the term "PPC bidding"? Every time a user searches and your ad qualifies for their search engine results page (SERP), there is a lightning-fast bidding that occurs so Google decides which ad appears first in the sponsored section. Understanding how the bidding works can [...]

To market your service or product effectively, you need insight into your ideal customer. There are many reasons why you should have these understandings. In particular, it helps you identify and understand your customers. That way, you know how to reach them with your messaging. This is where the customer avatar comes into play, [...]

Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and throw money away without a solid ad strategy. As with any type of promotion, you’ll need to actively figure out what works best for your [...]

Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging apps.  With every search query and with every user using a social media platform, you as a marketer have an opportunity to reach a [...]

Are you getting traffic but no conversions with your sales funnel? Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path clear that they need to take to learn more? When you push users [...]