How the Google Ad Auction Works
Have you ever heard of the Google ad auction, or the term "PPC bidding"? Every time a user searches and your ad qualifies for their search engine results page [...]
Organic Reach vs Paid Reach: Which One is Best?
Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and [...]
What is an Earned Media Strategy?
Photo credit: https://pixabay.com/illustrations/tree-social-media-structure-1148032/ Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV commercials? Well, now, with [...]
