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Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and throw money away without a solid ad strategy. As with any type of promotion, you’ll need to actively figure out what works best for your [...]

Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path clear that they need to take to learn more? When you push users through the sales funnel in the correct order, you increase conversions. McKinsey [...]

Generating leads takes time, money, and determination. However, many companies find their conversion numbers fall flat when it comes time to close the sale. You can bring in as much traffic as you’d like but without the right sales funnel process and closing moments, you risk only having prospects and never fully-fledged customers. Customer [...]

With the COVID-19 pandemic still raging around the globe, figuring out ways to make personal connections with other business owners isn’t easy. You can’t exactly host a large gathering as a thank you to your clients right now. So, building business-to-business (B2B) relationships in the virtual age requires a lot more planning and technologically [...]

What Is SEO and SMO in Digital Marketing? Most marketers would say that SEO (Search Engine Optimization) is vital to business success in digital marketing. That’s because close to one-third of U.S. consumers use the internet to look up businesses each day. So, if you have a website – but you're not sure why [...]

What is user-generated content (UGC) and can it help your business? In an age where everything is digital, people often get online to talk about the brands they love. UGC can be anything from a review to a blog post to to images on social media. In the State of User-Generated Content report, researchers found [...]

As 2021 draws to a close and we move into 2022, you’re likely looking forward to your marketing schedule for the new year. There are some marketing trends we’ll see in the next twelve months that are new. However, many of the old tried, and true methods continue to remain popular. Deloitte surveyed 1,099 executives [...]

The digital marketing landscape is changing rapidly. After the lockdowns during the COVID-19 pandemic, it shouldn't come as a surprise that more people are shopping online, whether it's for groceries or clothing. However, it can be challenging for even the most experienced internet marketers to avoid some of the common pitfalls of online marketing. [...]

Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more personalized world. Instead, measure your return on engagement to see how well you are meeting the needs of your target audience. When you engage potential [...]

Charley Grey has been named one of the Top 30 Web Design Companies in Indiana in 2021 by DesignRush. As a B2B marketplace, DesignRush connects brands with professional full-service agencies, web design companies, and digital marketing firms in their area. Their listings span 50 different countries and include more than 9,300 agencies - Including [...]

By now, every business and digital marketer knows that you don’t mess with Google. Google search rankings can significantly impact your business and brand awareness online. Everyone strives to make the first page of Google rankings, but a penalty from the tech giant could set you back. Google doesn't discriminate, so no matter how large [...]

We get it – social isolation is hard! You've been feeling disconnected, cooped up, confused, and anxious. If you didn't already consider yourself someone who enjoys structure and routine, you're probably like us and rethinking that completely. Most people are looking forward to a more stable routine as the world begins to emerge from lockdown. [...]

Just days after opening applications, the Payroll Protection Program (PPP) funding designed to help small businesses like you and me during the COVID-19 crisis, has run out of money. Seriously? I'll admit when this funding was first mentioned, I was skeptical. Relieved, but skeptical. Regardless of my roller-coaster emotions and numerous opinions on COVID-19 and [...]

Photo Credit: Photo by Andrea Piacquadio from Pexels So you’ve been sent home to quarantine with a computer and a cell phone during the COVID-19 lockdown.  How can you stay productive, creative, inspired, and live up to all of the expectations you weren't expecting? As a fully-remote company ourselves, Charley Grey has a few tips and [...]

Since 2017, engagement on Facebook Pages has decreased by 20%, leaving many social media managers scratching their heads. Engagement is one of the pillars of social media success and is a key indicator of who’s interacting with your content. Growing engagement means you have more likes, follows, and comments, which increases the likelihood of being [...]

Here at Charley Grey, we know how important a website can be to the success of your business. There is a lot that goes into building a website, and getting all of the details right can make or break your brand. When a website goes live, small details are often overlooked or completely forgotten, [...]