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Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more personalized world. Instead, measure your return on engagement to see how well you are meeting the needs of your target audience. When you engage potential [...]

Charley Grey has been named one of the Top 30 Web Design Companies in Indiana in 2021 by DesignRush. As a B2B marketplace, DesignRush connects brands with professional full-service agencies, web design companies, and digital marketing firms in their area. Their listings span 50 different countries and include more than 9,300 agencies - Including [...]

Fact: Videos are the second most popular form of content among marketers after visual images and video marketing. People don’t want to waste time digging through text. Digital video viewers are more likely to want to watch a product video than read a description. But what does that mean, and how does it help [...]

What do you need to do to start a business? There are dozens of websites, checklists, and books that will carefully guide you through the business startup process. In our experience, to succeed in business today, you need to be flexible and have good planning and organizational skills, just to name a few. By taking [...]

Your LinkedIn Company Page is a destination where people can really get to know your brand. Not only that, but it’s the world's largest professional network on the internet! You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your [...]

Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement options to Facebook groups, it has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your [...]

A lot of businesses and startups don’t know how great WordPress is or why they should use WordPress for their business, so today we are going to tell you why your website should be built on WordPress. First, What is WordPress? WordPress is an excellent website platform. From blogging to e-commerce to business and [...]

Photo credit: Photo by fauxels from Pexels It’s going to take some time and work on your company’s part to help everyone feel safe and happy in the workplace again after the year we all just had. The truth is employee morale has lowered since last year. Pandemic life was tough, and this year didn’t necessarily start on [...]

Photo credit: https://www.pexels.com/photo/working-macbook-computer-keyboard-34577/ Ever heard the statement that e-commerce is the holy grail of retail? It’s the truth. There is no question that e-commerce websites offer a plethora of benefits to shoppers. And it’s probably no surprise that the coronavirus pandemic has put e-commerce at the forefront of retail. According to Digital Commerce, consumers spent [...]

Photo credit: https://pixabay.com/illustrations/tree-social-media-structure-1148032/ Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV commercials? Well, now, with the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid owned and what’s called [...]

Photo credit: Background photo created by Racool_studio - www.freepik.com Blogs are a crucial part of your digital presence and can significantly boost your SEO rankings for your site. However, not everyone is a gifted writer, and if you don't have an individual on staff with writing talent, your marketing department can struggle. Still, you [...]

Calls to action (CTAs) are the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. A page with a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple.Do you want to learn how to create [...]

Photo Credit: https://unsplash.com/photos/gcsNOsPEXfs Photo by Firmbee.com on Unsplash  Marketers around the world are always preaching, "Content is King." But what does this really mean? Does anyone really know anything about content marketing? While we'd like to think we have it nailed down, the truth is we content marketers will always be striving to perfect content. [...]

By now, every business and digital marketer knows that you don’t mess with Google. Google search rankings can significantly impact your business and brand awareness online. Everyone strives to make the first page of Google rankings, but a penalty from the tech giant could set you back. Google doesn't discriminate, so no matter how large [...]

Growing your web traffic is more than just appealing to the Google SEO algorithms. While ranking high in the search engines is a top priority, we can do things to accomplish this and still appeal to your visitors. Any business's goal is to rank high enough that customers find your products or services more appealing [...]

Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash  It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike have all had major success with the platform, increasing their engagement with each campaign and pulling more people in through quality content. Still, their engagement [...]