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Since 2017, engagement on Facebook Pages has decreased by 20%, leaving many social media managers scratching their heads. Engagement is one of the pillars of social media success and is a key indicator of who’s interacting with your content. Growing engagement means you have more likes, follows, and comments, which increases the likelihood of being [...]

First impressions are incredibly important, especially when you are trying to convince potential customers to choose your company over your competitors. We always put our best foot forward during job interviews, and your homepage needs to be able to do the same during “interviews” that occur each time a new person visits it. Serving [...]

Launching a new website is exciting — but it can also be stressful. Many business owners find themselves asking, “is my website ready?” right before the big day. The truth is, rushing to launch without proper testing can result in downtime, broken features, or missed opportunities that damage your brand. To avoid these pitfalls, [...]

When it comes to marketing your website and offering the best user experience possible to visitors, it is important that you know what website users like and dislike. Drawing website users to your site is all about providing more of what website users want to see and less of what they don’t. After all, [...]

Photo Credit: https://www.pexels.com/photo/person-using-phone-367273/ Photo by Porapak Apichodilok from Pexels With the ever-increasing use of mobile devices such as smartphones and tablets, the Internet is changing every day. More and more customers are turning to mobile devices to access company information, making mobile-friendly websites mandatory rather than the option that they were 10 years ago. Desktop traffic has [...]

Photo Credit: https://www.pexels.com/photo/person-using-a-macbook-and-holding-a-credit-card-4968391/ Photo by Karolina Grabowska from Pexels In the event that a cyberjerk (yes, I said it) gains access to your business website and obtains sensitive information such as credit card numbers or even email addresses, you’ll wish you had been prepared with an SSL certificate for your site. Each and every day, hackers (read: [...]

When you’re launching a business, it’s tempting to cut costs by using a do-it-yourself (DIY) website builder. Platforms like Wix, Squarespace, and drag-and-drop WordPress themes promise quick results at a low price. Sounds great, right?Here’s the catch: a DIY website can actually hurt your business more than help it. While it may save money upfront, [...]

Photo Credit: https://unsplash.com/photos/pypeCEaJeZY Photo by Campaign Creators on Unsplash Search engine optimization (SEO) is one of the most valuable tools at your disposal when it comes to generating quality traffic and increasing awareness surrounding your brand. Whether you are a small business owner or an up-and-coming blogger, SEO services play an important role in [...]

In a world where search engine optimization (SEO) and user experience are key to attracting visitors to your website, it’s vital that you’re doing everything possible to make your site Google-friendly. Optimizing images on your website is one of the best ways to not only boost SEO but ensure improved website performance. Luckily, there’s [...]

Photo Credit: https://www.pexels.com/photo/young-lady-typing-on-keyboard-of-laptop-in-living-room-4050315/ Photo by Vlada Karpovich from Pexels In a world where improving a website’s overall SEO has become a main topic of conversation amongst web designers and marketers, looking for unique opportunities to boost your score is vital. Page title optimization is one of the most commonly overlooked methods, but if you [...]

Photo Credit: Photo by Drew Williams from Pexels Fun fact: Google doesn’t just care about the crawlability of your website. It cares about the crawlability of your images as well. Image optimization can help increase page loading times, attract new customers, and help your images appear in Google searches. This is especially important if you run [...]

Content SEO Review Are ALL Images Optimized? There are six things we look at for image optimization: Have the images been compressed? Are the dimensions of the image appropriate? Are any of the images pixelated? Has alt texts been applied? Are the image files named properly? What files are the images saved as? Why [...]

Photo Credit: Photo by Katerina Holmes from Pexels Writing blogging content might just be one of the most time-consuming parts of content marketing. Not only do you have to select a relevant topic, but you also have to find a way to keep the subject fresh, unique, and click-worthy. And do it all while skimming through [...]

Photo Credit: https://www.pexels.com/photo/serious-young-black-man-working-on-laptop-sitting-near-window-in-library-5940708/ Photo by Kampus Production from Pexels If there is one good thing about the internet, it’s the endless access to learning materials. No matter what subject you’re looking to dive into, Google has the resources. The problem is filtering through those resources. When it comes to digital marketing, information on the World Wide Web [...]

Photo Credit: https://www.pexels.com/photo/person-using-laptop-461077/ Photo by picjumbo.com from Pexels If you didn’t already know, where you rank on Google’s search results page (SERP) is crucial. Be honest - how often do you actually go to the second page? Chances are you don’t. You click on the links at the top of the page. This is exactly where you [...]

Photo Credit: https://unsplash.com/photos/VvAcrVa56fc Photo by Austin Distel on Unsplash Email marketing remains one of the most powerful ways to connect with your audience. But here’s the catch: your campaigns are only as strong as your email list. Without a growing list of engaged subscribers, even the best-crafted emails won’t deliver results.So, how do you actually [...]