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Account-based marketing allows you to hone in on the needs of each client and tailor campaigns specific to their interests. With this method, you can measure the effectiveness of targets across various advertising mediums and gain access to additional insights you otherwise might not have. Account-based marketing is also called key account marketing. For a [...]

How can you draw more customers to your brick-and-mortar location? Depending on their cell phone service provider, tapping into a hotspot via a smartphone or paying for an individual connection may not always serve the needs of individuals and small business owners. There are times you may need to meet in a coffee shop or [...]

To market your service or product effectively, you need insight into your ideal customer. There are many reasons why you should have these understandings. In particular, it helps you identify and understand your customers. That way, you know how to reach them with your messaging. This is where the customer avatar comes into play, [...]

Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and throw money away without a solid ad strategy. As with any type of promotion, you’ll need to actively figure out what works best for your [...]

Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging apps.  With every search query and with every user using a social media platform, you as a marketer have an opportunity to reach a user. [...]

Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path clear that they need to take to learn more? When you push users through the sales funnel in the correct order, you increase conversions. McKinsey [...]

With the COVID-19 pandemic still raging around the globe, figuring out ways to make personal connections with other business owners isn’t easy. You can’t exactly host a large gathering as a thank you to your clients right now. So, building business-to-business (B2B) relationships in the virtual age requires a lot more planning and technologically [...]

What Is SEO and SMO in Digital Marketing? Most marketers would say that SEO (Search Engine Optimization) is vital to business success in digital marketing. That’s because close to one-third of U.S. consumers use the internet to look up businesses each day. So, if you have a website – but you're not sure why [...]

What is user-generated content (UGC) and can it help your business? In an age where everything is digital, people often get online to talk about the brands they love. UGC can be anything from a review to a blog post to to images on social media. In the State of User-Generated Content report, researchers found [...]

As 2021 draws to a close and we move into 2022, you’re likely looking forward to your marketing schedule for the new year. There are some marketing trends we’ll see in the next twelve months that are new. However, many of the old tried, and true methods continue to remain popular. Deloitte surveyed 1,099 executives [...]

Most online businesses want to appeal to a mix of Baby Boomers, Gen X, Millennials, and Gen Z consumers. However, not all these generations will respond the same to marketing strategies, and consumer research suggests that each generation uses the internet to communicate, shop, and research differently. This is how any business can effectively [...]

Owning a business means selling products and services to generate revenue. However, a few questions come to mind in relevance to selling. Where can you find the right people to buy from your business? Do you have a strategy for capturing the interest of a potential customer? What need do customers have for your product [...]

The digital marketing landscape is changing rapidly. After the lockdowns during the COVID-19 pandemic, it shouldn't come as a surprise that more people are shopping online, whether it's for groceries or clothing. However, it can be challenging for even the most experienced internet marketers to avoid some of the common pitfalls of online marketing. [...]

Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more personalized world. Instead, measure your return on engagement to see how well you are meeting the needs of your target audience. When you engage potential [...]

Fact: Videos are the second most popular form of content among marketers after visual images and video marketing. People don’t want to waste time digging through text. Digital video viewers are more likely to want to watch a product video than read a description. But what does that mean, and how does it help [...]

Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement options to Facebook groups, it has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your [...]