Digital Marketing Predictions for 2026
If digital marketing feels louder, faster, and more confusing than ever—you’re not imagining it. Every year brings a new platform. A new algorithm. A new “must-have” tool. And every [...]
Why Account-Based Marketing is Effective
Account-based marketing allows you to hone in on the needs of each client and tailor campaigns specific to their interests. With this method, you can measure the effectiveness of targets [...]
How Facebook WiFi Can Benefit Your Business
How can you draw more customers to your brick-and-mortar location? Depending on their cell phone service provider, tapping into a hotspot via a smartphone or paying for an individual [...]
What is a Customer Avatar and Why You Need One
To market your service or product effectively, you need insight into your ideal customer. There are many reasons why you should have these understandings. In particular, it helps you [...]
8 Facebook Ad Targeting Strategies to Boost ROI in 2025
Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and [...]
Organic Reach vs Paid Reach: Which One is Best?
Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and [...]
How to Optimize Your Sales Funnel
Are you getting traffic but no conversions with your sales funnel? Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, [...]
What Is SEO and SMO in Digital Marketing?
Why SEO SMO Digital Marketing Matters Today Most marketers agree that SEO (Search Engine Optimization) is a vital part of digital marketing success. In fact, nearly one-third of U.S. [...]
User-Generated Content: How to Use It in Your Marketing?
What is user-generated content (UGC), and can it help your business? In an age where everything is digital, people often turn to the internet to discuss the brands they love. [...]
Marketing Trends to Implement in 2022
As 2021 draws to a close and we move into 2022, you’re likely looking forward to your marketing schedule for the new year. There are some marketing trends we’ll see [...]
