Our Blog

Being a business owner can take a lot out of a person. Everything from financials, employees, management, investment opportunities, and growth rates rests on your shoulders, and it can take a toll on your mental and physical health if you're not careful. Taking some time for yourself won't hurt your business, but if you don't [...]

Driving traffic to your website under normal circumstances can be a challenge, but we’re no longer operating under normal circumstances. Here at Charley Grey, we’ve been analyzing data, changing our SEO strategy, and staying informed about how the new normal is affecting website traffic for all of our clients. Global shutdowns and halting economies have [...]

We get it – social isolation is hard! You've been feeling disconnected, cooped up, confused, and anxious. If you didn't already consider yourself someone who enjoys structure and routine, you're probably like us and rethinking that completely. Most people are looking forward to a more stable routine as the world begins to emerge from lockdown. [...]

The photos you choose for your website are just as important as the overall design. Relevant and attractive photos keep your audience engaged and can be used to portray different ideas or products. While stock photos are great in some cases, you shouldn’t rely solely on these for your website. Great websites utilize cartoons, infographics, [...]

Your brand’s logo is an essential marketing asset. It’s a shorthand representation of your brand and quickly becomes recognizable by your beloved consumers and coveted by all your competitors. A great logo is worth millions in free advertising when the design is done well and done right. Not only does your logo inspire trust and [...]

In today’s digital age, there are a lot of confusing internet terms floating around to indicate how successful a website is. Bounce rate is one of those terms that people often struggle to understand and interpret. Bounce rate is an online marketing metric used to explain web traffic analysis. The phrase is indicative of the [...]

Just days after opening applications, the Payroll Protection Program (PPP) funding designed to help small businesses like you and me during the COVID-19 crisis, has run out of money. Seriously? I'll admit when this funding was first mentioned, I was skeptical. Relieved, but skeptical. Regardless of my roller-coaster emotions and numerous opinions on COVID-19 and [...]

Photo Credit: Photo by Andrea Piacquadio from Pexels So you’ve been sent home to quarantine with a computer and a cell phone during the COVID-19 lockdown.  How can you stay productive, creative, inspired, and live up to all of the expectations you weren't expecting? As a fully-remote company ourselves, Charley Grey has a few tips and [...]

In the current era of the internet, your website is usually the first impression of your business. Many of us search online for information, services, and products before actually setting foot in a storefront. Technology continues to evolve every day, and in order to impress potential clients you need to make sure your website design [...]

If you’re a small business, optimizing local SEO is essential for your website success. Unlike the national SEO rankings, local SEO prioritizes appearing on SERPs based on your location and the location of your target customers. When you optimize local SEO on your website, you drive more traffic to your site, which can lead to [...]

Since 2017, engagement on Facebook Pages has decreased by 20%, leaving many social media managers scratching their heads. Engagement is one of the pillars of social media success and is a key indicator of who’s interacting with your content. Growing engagement means you have more likes, follows, and comments, which increases the likelihood of being [...]

First impressions are incredibly important, especially when you are trying to convince potential customers to choose your company over your competitors. We always put our best foot forward during job interviews, and your homepage needs to be able to do the same during “interviews” that occur each time a new person visits it. Serving [...]

Here at Charley Grey, we know how important a website can be to the success of your business. There is a lot that goes into building a website, and getting all of the details right can make or break your brand. When a website goes live, small details are often overlooked or completely forgotten, [...]

When it comes to marketing your website and offering the best user experience possible to visitors, it is important that you know what website users like and dislike. Drawing website users to your site is all about providing more of what website users want to see and less of what they don’t. After all, [...]

Photo Credit: https://www.pexels.com/photo/person-using-phone-367273/ Photo by Porapak Apichodilok from Pexels With the ever-increasing use of mobile devices such as smartphones and tablets, the Internet is changing every day. More and more customers are turning to mobile devices to access company information, making mobile-friendly websites mandatory rather than the option that they were 10 years ago. Desktop traffic has [...]

Photo Credit: https://www.pexels.com/photo/person-using-a-macbook-and-holding-a-credit-card-4968391/ Photo by Karolina Grabowska from Pexels In the event that a cyberjerk (yes, I said it) gains access to your business website and obtains sensitive information such as credit card numbers or even email addresses, you’ll wish you had been prepared with an SSL certificate for your site. Each and every day, hackers (read: [...]