Our Blog

Christmastime sparks a season of giving and sharing with those you love. While many associate gift giving for just family members, this is also the time of year to put your employees top of mind and show them how much you've appreciated their hard work throughout the year. Part of managing a great workforce is [...]

In the age of the internet, every business owner fears one thing – the dreaded negative review. Not only can a single lousy review harm your business, but it can also cost you time and money as you pick up the pieces and double down on building back public trust. Entrepreneurs work hard and [...]

It should come as no surprise that your website's visual content effectively attracts clients, keeps them on your website longer, and helps convert visitors into sales. The photography on your website should look and feel professional and related to your products or services. When using poor-quality images on your website, people tend to be [...]

As a business owner, you're busy! To help you save time, you're always on the hunt for another timesaving app on your phone or tablet. You're on the go, so you need something that will help you stay organized, on task, and know what's happening with your business and teams. With all the websites [...]

Are you considering expanding your business to include e-learning courses, or do you want to provide additional training tools for your employees? Either way, the internet, and technology have made it so much easier to create courses and tools for nearly any subject you can think of. However, it's important to remember that e-learning [...]

Photo Credit: https://www.pexels.com/photo/concentrated-black-man-using-laptop-while-sitting-on-couch-6578401/Photo by Andres Ayrton from Pexels In order for your business to be successful, you need customers. But there's an age-old question about how you attract leads, keep their attention, and then convert them to into actual paying customers month after month. This struggle is constant for business owners, but thankfully the expert marketers at [...]

Photo Credit: https://www.pexels.com/photo/metal-bottle-cap-with-drops-on-white-background-4397810/ Photo by Karolina Grabowska from Pexels The perception of your company within the marketplace can either help your business grow or hinder your success. Branding that's done well will define your business within the economy and make your products or services easily recognizable to consumers. Unfortunately, many business owners think that just because they [...]

Choosing the right domain name for your website requires a lot of thought and consideration. At Charley Grey, our clients ask us often about why their domain name matters so much. Our answer, in a nutshell, is that your domain name can make or break your website. It’s the first thing your visitors will [...]

Redesigning your website might seem like a simple task, but it rarely is. In fact, a redesign can take just as long as starting from scratch and negatively impact your SEO rankings. Some clients think a redesign should be no problem, but it can actually cost more time and money. Thankfully, with the knowledge [...]

Balancing your work life with your personal life is hard, but it becomes even trickier when you move to a remote position and transition to working from home. During the COVID-19 lockdowns, many parents found themselves navigating new waters. They were suddenly teachers, lunch ladies (or men), guidance counselors, afterschool caregivers, and employees all [...]

Being a business owner can take a lot out of a person. Everything from financials, employees, management, investment opportunities, and growth rates rests on your shoulders, and it can take a toll on your mental and physical health if you're not careful. Taking some time for yourself won't hurt your business, but if you don't [...]

Driving traffic to your website under normal circumstances can be a challenge, but we’re no longer operating under normal circumstances. Here at Charley Grey, we’ve been analyzing data, changing our SEO strategy, and staying informed about how the new normal is affecting website traffic for all of our clients.Global shutdowns and halting economies have left [...]

We get it – social isolation is hard! You've been feeling disconnected, cooped up, confused, and anxious. If you didn't already consider yourself someone who enjoys structure and routine, you're probably like us and rethinking that completely. Most people are looking forward to a more stable routine as the world begins to emerge from lockdown. [...]

The photos you choose for your website are just as important as the overall design. Relevant and attractive photos keep your audience engaged and can be used to portray different ideas or products. While stock photos are great in some cases, you shouldn’t rely solely on these for your website. Great websites utilize cartoons, [...]

Your brand’s logo is an essential marketing asset. It’s a shorthand representation of your brand and quickly becomes recognizable by your beloved consumers and coveted by all your competitors. A great logo is worth millions in free advertising when the design is done well and done right. Not only does your logo inspire trust and [...]

In today’s digital age, there are a lot of confusing internet terms floating around to indicate how successful a website is. Bounce rate is one of those terms that people often struggle to understand and interpret. Bounce rate is an online marketing metric used to explain web traffic analysis. The phrase is indicative of [...]