Our Blog

Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash  It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike have all had major success with the platform, increasing their engagement with each campaign and pulling more people in through quality content. Still, their engagement [...]

Photo Credit: https://unsplash.com/photos/bFTVxTo266E Photo by Maksim Tarasov on Unsplash  You've taken the time to write compelling copy, had a professional design and develop your website, and have polished, organic images and great products. Yet, your website isn't converting visitors into paying customers or subscribers. Why is that? This problem is common for people who come [...]

Photo Credit: https://unsplash.com/photos/5fNmWej4tAA Photo by Scott Graham on Unsplash  Creating a stunning new website takes both design and development skills. But what's the difference? Most business owners don't have the time to figure it out, nor do they have a team on staff to do so. That's where Charley Grey comes in! Not only do [...]

Landing pages are a crucial element of your sales funnel. With many of these pages, the goal is to have customers or leads land here and then commit. Whether it be for an upcoming webinar, an email sign-up, or to buy, increasing your landing page conversion rate is always your goal. Companies that have gone [...]

Your website design aims to attract, keep, and convert customers. You expect the user experience to be flawless, engaging, and eye-catching. Each year, design trends change, and as we look ahead to 2021, Charley Grey is getting a jump on things. We're continually improving our systems and processes, as well as our design methods. While [...]

Did you know that more than half of web traffic comes from mobile? Did you also know that you're more likely to experience low traffic if your website isn't appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is also significant traffic from desktop users. However, [...]

Christmastime sparks a season of giving and sharing with those you love. While many associate gift giving for just family members, this is also the time of year to put your employees top of mind and show them how much you've appreciated their hard work throughout the year. Part of managing a great workforce is [...]

In the age of the internet, every business owner fears one thing – the dreaded negative review. Not only can a single lousy review harm your business, but it can also cost you time and money as you pick up the pieces and double down on building back public trust. Entrepreneurs work hard and [...]

It should come as no surprise that your website's visual content effectively attracts clients, keeps them on your website longer, and helps convert visitors into sales. The photography on your website should look and feel professional and related to your products or services. When using poor-quality images on your website, people tend to be turned [...]

As a business owner, you're busy! To help you save time, you're always on the hunt for another timesaving app on your phone or tablet. You're on the go, so you need something that will help you stay organized, on task, and know what's happening with your business and teams. With all the websites that [...]

Are you considering expanding your business to include e-learning courses, or do you want to provide additional training tools for your employees? Either way, the internet, and technology have made it so much easier to create courses and tools for nearly any subject you can think of. However, it's important to remember that e-learning courses [...]

Photo Credit: https://www.pexels.com/photo/concentrated-black-man-using-laptop-while-sitting-on-couch-6578401/Photo by Andres Ayrton from Pexels In order for your business to be successful, you need customers. But there's an age-old question about how you attract leads, keep their attention, and then convert them to into actual paying customers month after month. This struggle is constant for business owners, but thankfully the expert marketers at [...]

Photo Credit: https://www.pexels.com/photo/metal-bottle-cap-with-drops-on-white-background-4397810/ Photo by Karolina Grabowska from Pexels The perception of your company within the marketplace can either help your business grow or hinder your success. Branding that's done well will define your business within the economy and make your products or services easily recognizable to consumers. Unfortunately, many business owners think that just because they [...]

Choosing the right domain name for your website requires a lot of thought and consideration. At Charley Grey, our clients ask us often about why their domain name matters so much. Our answer, in a nutshell, is that your domain name can make or break your website. It’s the first thing your visitors will [...]

Redesigning your website might seem like a simple task, but it rarely is. In fact, a redesign can take just as long as starting from scratch and negatively impact your SEO rankings. Some clients think a redesign should be no problem, but it can actually cost more time and money. Thankfully, with the knowledge and [...]

Balancing your work life with your personal life is hard, but it becomes even trickier when you move to a remote position and transition to working from home. During the COVID-19 lockdowns, many parents found themselves navigating new waters. They were suddenly teachers, lunch ladies (or men), guidance counselors, afterschool caregivers, and employees all [...]