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Calls to action (CTAs) are the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. A page with a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple. Do you want to learn how [...]

Photo Credit: https://unsplash.com/photos/gcsNOsPEXfs Photo by Firmbee.com on Unsplash  Marketers around the world are always preaching, "Content is King." But what does this really mean? Does anyone really know anything about content marketing? While we'd like to think we have it nailed down, the truth is we content marketers will always be striving to perfect [...]

By now, every business and digital marketer knows that you don’t mess with Google. Google search rankings can significantly impact your business and brand awareness online. Everyone strives to make the first page of Google rankings, but a penalty from the tech giant could set you back. Google doesn't discriminate, so no matter how [...]

Growing your web traffic is more than just appealing to the Google SEO algorithms. While ranking high in the search engines is a top priority, we can do things to accomplish this and still appeal to your visitors. Any business's goal is to rank high enough that customers find your products or services more [...]

Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash  It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike have all had major success with the platform, increasing their engagement with each campaign and pulling more people in through quality content. Still, their engagement [...]

Photo Credit: https://unsplash.com/photos/bFTVxTo266E Photo by Maksim Tarasov on Unsplash  You've taken the time to write compelling copy, had a professional design and develop your website, and have polished, organic images and great products. Yet, your website isn't converting visitors into paying customers or subscribers. Why is that? This problem is common for people who [...]

Photo Credit: https://unsplash.com/photos/5fNmWej4tAA Photo by Scott Graham on Unsplash  Creating a stunning new website takes both design and development skills. But what's the difference? Most business owners don't have the time to figure it out, nor do they have a team on staff to do so. That's where Charley Grey comes in! Not only [...]

Landing pages are a crucial element of your sales funnel. With many of these pages, the goal is to have customers or leads land here and then commit. Whether it be for an upcoming webinar, an email sign-up, or to buy, increasing your landing page conversion rate is always your goal. Companies that have [...]

Your website design aims to attract, keep, and convert customers. You expect the user experience to be flawless, engaging, and eye-catching. Each year, design trends change, and as we look ahead to 2025, Charley Grey is getting a jump on things. We're continually improving our systems and processes, as well as our design methods. [...]

Did you know that more than half of web traffic comes from mobile? Did you also know that you're more likely to experience low traffic, or more importantly low conversion rates, if your website isn't appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is [...]

Christmastime sparks a season of giving and sharing with those you love. While many associate gift giving for just family members, this is also the time of year to put your employees top of mind and show them how much you've appreciated their hard work throughout the year. Part of managing a great workforce is [...]

In the age of the internet, every business owner fears one thing – the dreaded negative review. Not only can a single lousy review harm your business, but it can also cost you time and money as you pick up the pieces and double down on building back public trust. Entrepreneurs work hard and [...]

It should come as no surprise that your website's visual content effectively attracts clients, keeps them on your website longer, and helps convert visitors into sales. The photography on your website should look and feel professional and related to your products or services. When using poor-quality images on your website, people tend to be [...]

As a business owner, you're busy! To help you save time, you're always on the hunt for another timesaving app on your phone or tablet. You're on the go, so you need something that will help you stay organized, on task, and know what's happening with your business and teams. With all the websites [...]

Are you considering expanding your business to include e-learning courses, or do you want to provide additional training tools for your employees? Either way, the internet, and technology have made it so much easier to create courses and tools for nearly any subject you can think of. However, it's important to remember that e-learning [...]

Photo Credit: https://www.pexels.com/photo/concentrated-black-man-using-laptop-while-sitting-on-couch-6578401/Photo by Andres Ayrton from Pexels In order for your business to be successful, you need customers. But there's an age-old question about how you attract leads, keep their attention, and then convert them to into actual paying customers month after month. This struggle is constant for business owners, but thankfully the expert marketers at [...]