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Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement options to Facebook groups, it has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow [...]

A lot of businesses and startups don’t know how great WordPress is or why they should use WordPress for their business, so today we are going to tell you why your website should be built on WordPress. First, What is WordPress? WordPress is an excellent website platform. From blogging to e-commerce to business and [...]

Photo credit: Photo by fauxels from Pexels It’s going to take some time and work on your company’s part to help everyone feel safe and happy in the workplace again after the year we all just had. The truth is employee morale has lowered since last year. Pandemic life was tough, and this year didn’t necessarily start [...]

Photo credit: https://www.pexels.com/photo/working-macbook-computer-keyboard-34577/ Ever heard the statement that e-commerce is the holy grail of retail? It’s the truth. There is no question that e-commerce websites offer a plethora of benefits to shoppers. And it’s probably no surprise that the coronavirus pandemic has put e-commerce at the forefront of retail. According to Digital Commerce, consumers [...]

Photo credit: https://pixabay.com/illustrations/tree-social-media-structure-1148032/ Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV commercials? Well, now, with the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid owned and what’s [...]

Photo credit: Background photo created by Racool_studio - www.freepik.com Blogs are a crucial part of your digital presence and can significantly boost your SEO rankings for your site. However, not everyone is a gifted writer, and if you don't have an individual on staff with writing talent, your marketing department can struggle. Still, you [...]

Calls to action (CTAs) are the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. A page with a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple. Do you want to learn how [...]

Photo Credit: https://unsplash.com/photos/gcsNOsPEXfs Photo by Firmbee.com on Unsplash  Marketers around the world are always preaching, "Content is King." But what does this really mean? Does anyone really know anything about content marketing? While we'd like to think we have it nailed down, the truth is we content marketers will always be striving to perfect [...]

By now, every business and digital marketer knows that you don’t mess with Google. Google search rankings can significantly impact your business and brand awareness online. Everyone strives to make the first page of Google rankings, but a penalty from the tech giant could set you back. Google doesn't discriminate, so no matter how [...]

Growing your web traffic is more than just appealing to the Google SEO algorithms. While ranking high in the search engines is a top priority, we can do things to accomplish this and still appeal to your visitors. Any business's goal is to rank high enough that customers find your products or services more [...]

Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash  It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike have all had major success with the platform, increasing their engagement with each campaign and pulling more people in through quality content. Still, their engagement [...]

Photo Credit: https://unsplash.com/photos/bFTVxTo266E Photo by Maksim Tarasov on Unsplash  You've taken the time to write compelling copy, had a professional design and develop your website, and have polished, organic images and great products. Yet, your website isn't converting visitors into paying customers or subscribers. Why is that? This problem is common for people who [...]

Photo Credit: https://unsplash.com/photos/5fNmWej4tAA Photo by Scott Graham on Unsplash  Creating a stunning new website takes both design and development skills. But what's the difference? Most business owners don't have the time to figure it out, nor do they have a team on staff to do so. That's where Charley Grey comes in! Not only [...]

Landing pages are a crucial element of your sales funnel. With many of these pages, the goal is to have customers or leads land here and then commit. Whether it be for an upcoming webinar, an email sign-up, or to buy, increasing your landing page conversion rate is always your goal. Companies that have [...]

Your website design aims to attract, keep, and convert customers. You expect the user experience to be flawless, engaging, and eye-catching. Each year, design trends change, and as we look ahead to 2025, Charley Grey is getting a jump on things. We're continually improving our systems and processes, as well as our design methods. [...]

Did you know that more than half of web traffic comes from mobile? Did you also know that you're more likely to experience low traffic, or more importantly low conversion rates, if your website isn't appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is [...]