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Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging apps.  With every search query and with every user using a social media platform, you as a marketer have an opportunity to reach a [...]

Are you getting traffic but no conversions with your sales funnel? Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path clear that they need to take to learn more? When you push users [...]

Generating leads takes time, money, and determination. However, many companies find their conversion numbers fall flat when it comes time to close the sale. You can bring in as much traffic as you’d like but without the right sales funnel process and closing moments, you risk only having prospects and never fully-fledged customers. Customer [...]

With the COVID-19 pandemic still raging around the globe, figuring out ways to make personal connections with other business owners isn’t easy. You can’t exactly host a large gathering as a thank you to your clients right now. So, building business-to-business (B2B) relationships in the virtual age requires a lot more planning and technologically [...]

Why SEO SMO Digital Marketing Matters Today Most marketers agree that SEO (Search Engine Optimization) is a vital part of digital marketing success. In fact, nearly one-third of U.S. consumers use the internet every day to research local businesses. If your website isn’t bringing in the traffic you expect, chances are your digital marketing [...]

What is user-generated content (UGC), and can it help your business? In an age where everything is digital, people often turn to the internet to discuss the brands they love. UGC can be anything from a review to a Reddit post, to a blog post, to images on social media. In the State of User-Generated [...]

As 2021 draws to a close and we move into 2022, you’re likely looking forward to your marketing schedule for the new year. There are some marketing trends we’ll see in the next twelve months that are new. However, many of the old tried, and true methods continue to remain popular. Deloitte surveyed 1,099 executives [...]

Most online businesses want to appeal to a mix of Baby Boomers, Gen X, Millennials, and Gen Z consumers. However, not all these generations will respond the same to marketing strategies, and consumer research suggests that each generation uses the internet to communicate, shop, and research differently. This is how any business can effectively [...]

Owning a business means selling products and services to generate revenue. However, a few questions come to mind in relevance to selling. Where can you find the right people to buy from your business? Do you have a strategy for capturing the interest of a potential customer? What need do customers have for your [...]

The digital marketing landscape is changing rapidly. After the lockdowns during the COVID-19 pandemic, it shouldn't come as a surprise that more people are shopping online, whether it's for groceries or clothing. However, it can be challenging for even the most experienced internet marketers to avoid some of the common pitfalls of online marketing. While [...]

Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more personalized world. Instead, measure your return on engagement to see how well you are meeting the needs of your target audience. When you engage potential [...]

Charley Grey has been named one of the Top 30 Web Design Companies in Indiana in 2021 by DesignRush. As a B2B marketplace, DesignRush connects brands with professional full-service agencies, web design companies, and digital marketing firms in their area. Their listings span 50 different countries and include more than 9,300 agencies - Including [...]

Fact: Videos are the second most popular form of content among marketers after visual images and video marketing. People don’t want to waste time digging through text. Digital video viewers are more likely to want to watch a product video than read a description. But what does that mean, and how does it help [...]

What do you need to do to start a business? There are dozens of websites, checklists, and books that will carefully guide you through the business startup process. In our experience, to succeed in business today, you need to be flexible and have good planning and organizational skills, just to name a few. By [...]

Your LinkedIn Company Page is a destination where people can really get to know your brand. Not only that, but it’s the world's largest professional network on the internet! You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in [...]

Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement options to Facebook groups, it has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow [...]