Why Account-Based Marketing is Effective
Account-based marketing allows you to hone in on the needs of each client and tailor campaigns specific to their interests. With this method, you can measure the effectiveness of targets [...]
How Facebook WiFi Can Benefit Your Business
How can you draw more customers to your brick-and-mortar location? Depending on their cell phone service provider, tapping into a hotspot via a smartphone or paying for an individual [...]
How the Google Ad Auction Works
Have you ever heard of the Google ad auction, or the term "PPC bidding"? Every time a user searches and your ad qualifies for their search engine results page [...]
What is a Customer Avatar and Why You Need One
To market your service or product effectively, you need insight into your ideal customer. There are many reasons why you should have these understandings. In particular, it helps you [...]
8 Facebook Ad Targeting Strategies to Boost ROI in 2025
Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and [...]
Organic Reach vs Paid Reach: Which One is Best?
Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging [...]
How to Optimize Your Sales Funnel
Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path [...]
5 Tips for Turning Prospects Into Buying Customers
Generating leads takes time, money, and determination. However, many companies find their conversion numbers fall flat when it comes time to close the sale. You can bring in as [...]
How to Build Strong B2B Relationships in the Virtual Age
With the COVID-19 pandemic still raging around the globe, figuring out ways to make personal connections with other business owners isn’t easy. You can’t exactly host a large gathering [...]
What Is SEO and SMO in Digital Marketing?
What Is SEO and SMO in Digital Marketing? Most marketers would say that SEO (Search Engine Optimization) is vital to business success in digital marketing. That’s because close to [...]
