Marketing to the Generations on Social Media
Most online businesses want to appeal to a mix of Baby Boomers, Gen X, Millennials, and Gen Z consumers. However, not all these generations will respond the same to [...]
What is a Lead Funnel and Why Do I Need One?
Owning a business means selling products and services to generate revenue. However, a few questions come to mind in relevance to selling. Where can you find the right people [...]
Top 5 Digital Marketing Mistakes to Avoid
The digital marketing landscape is changing rapidly. After the lockdowns during the COVID-19 pandemic, it shouldn't come as a surprise that more people are shopping online, whether it's for groceries [...]
How to Increase Your Return on Engagement
Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more [...]
How Video Marketing Can Increase Your Online Sales
Fact: Videos are the second most popular form of content among marketers after visual images and video marketing. People don’t want to waste time digging through text. Digital video [...]
How to Effectively Promote Your Business on Facebook
Facebook is an essential marketing tool for small businesses. In our opinion, every small business should be on social media, especially Facebook, to promote business. From its powerful advertisement [...]
What is an Earned Media Strategy?
Photo credit: https://pixabay.com/illustrations/tree-social-media-structure-1148032/ Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV commercials? Well, now, with [...]
Six Creative Calls to Action that Evoke a Response
Calls to action (CTAs) are the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. A page with [...]
Six Misconceptions about Content Marketing
Photo Credit: https://unsplash.com/photos/gcsNOsPEXfs Photo by Firmbee.com on Unsplash Marketers around the world are always preaching, "Content is King." But what does this really mean? Does anyone really know anything [...]
How Instagram Can Help Grow Your Small Business
Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike [...]
