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Photo credit: https://pixabay.com/illustrations/tree-social-media-structure-1148032/ Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV commercials? Well, now, with the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid owned and what’s [...]

Calls to action (CTAs) are the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. A page with a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple. Do you want to learn how [...]

Photo Credit: https://unsplash.com/photos/gcsNOsPEXfs Photo by Firmbee.com on Unsplash  Marketers around the world are always preaching, "Content is King." But what does this really mean? Does anyone really know anything about content marketing? While we'd like to think we have it nailed down, the truth is we content marketers will always be striving to perfect content. [...]

Photo Credit: https://unsplash.com/photos/KWZa42a1kds Photo by Solen Feyissa on Unsplash  It’s hard to argue against the use of social media platforms, especially Instagram. Major corporations such as Target, Starbucks, and Nike have all had major success with the platform, increasing their engagement with each campaign and pulling more people in through quality content. Still, their engagement [...]

Photo Credit: https://www.pexels.com/photo/concentrated-black-man-using-laptop-while-sitting-on-couch-6578401/Photo by Andres Ayrton from Pexels In order for your business to be successful, you need customers. But there's an age-old question about how you attract leads, keep their attention, and then convert them to into actual paying customers month after month. This struggle is constant for business owners, but thankfully the expert marketers at [...]

Photo Credit: https://www.pexels.com/photo/metal-bottle-cap-with-drops-on-white-background-4397810/ Photo by Karolina Grabowska from Pexels The perception of your company within the marketplace can either help your business grow or hinder your success. Branding that's done well will define your business within the economy and make your products or services easily recognizable to consumers. Unfortunately, many business owners think that just because they [...]

Your brand’s logo is an essential marketing asset. It’s a shorthand representation of your brand and quickly becomes recognizable by your beloved consumers and coveted by all your competitors. A great logo is worth millions in free advertising when the design is done well and done right. Not only does your logo inspire trust and [...]

Photo Credit: https://www.pexels.com/photo/serious-young-black-man-working-on-laptop-sitting-near-window-in-library-5940708/ Photo by Kampus Production from Pexels If there is one good thing about the internet, it’s the endless access to learning materials. No matter what subject you’re looking to dive into, Google has the resources. The problem is filtering through those resources. When it comes to digital marketing, information on the World Wide Web [...]

Photo Credit: https://unsplash.com/photos/VvAcrVa56fc Photo by Austin Distel on Unsplash  There is an ever-changing flux of subscribers in your email list. Unfortunately, the numbers tend to move downward by about 22.5% every year. As a business, it’s your job to ensure that your marketing plan constantly adds fresh contacts to your email list. But as [...]

Photo Credit: https://unsplash.com/photos/68c8TlX5dfk Photo by Christina @ wocintechchat.com on Unsplash  You might be asking yourself “Why do I need to get more Google My Business Reviews? Do they even matter?” We can answer these questions in a single word – YES! Google puts reviews at the top of a Google search for a reason. [...]

Photo Credit: https://www.pexels.com/photo/red-and-brass-dart-pin-on-dartboard-226569/ Photo by icon0.com from Pexels Use These 5 Questions to Define Your Target Audience Saying that your business targets anyone is too broad and so is saying that you are just targeting moms. Your target audience should be a very specific market that allows you to make the most of your marketing dollars and [...]

Photo Credit: https://unsplash.com/photos/26MJGnCM0Wc Photo by Kaleidico on Unsplash  How to Create a Content Strategy The digital world has become a red sea. Everyone has a website and everyone is fighting for a strong presence on the web. But only some are utilizing a website content strategy. To be exact, only 37% of businesses are [...]

In today’s generation, everything you need to know is on Google. Looking for a dentist near you? You Google it. Need to find a restaurant with a gluten-free menu? You Google it. Google has become the initial connector for customers and businesses. This means that your presence on the internet, and more specifically, your [...]

Photo Credit: https://www.pexels.com/photo/man-using-ballpoint-pen-374820/ Ladies and Gents… it’s time. Sure, we’re actively executing on our 2018 marketing plans, and there are still plenty of wins to be collected this calendar year, but many of 2019’s most successful campaigns will be born now. It’s time for marketing planning. A marketing plan is essential to the success [...]

Photo Credit: https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Photo by Anthony Shkraba from Pexels Logo design isn’t to be taken lightly. A strong logo can have a big impact on your business. Sometimes companies get it right the first time and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up [...]

Photo Credit: https://www.pexels.com/photo/woman-in-gray-jacket-sitting-beside-desk-2682452/ Photo by Andrew Neel from Pexels Knowing how to write a blog post that will be seen by Google is complicated. And Google changing their algorithm periodically doesn't help. Luckily, we've made it easy for you. If you are wondering how to write a blog that not only sounds great but ranks well on [...]