Our Blog

Have you ever heard of the Google ad auction, or the term "PPC bidding"? Every time a user searches and your ad qualifies for their search engine results page (SERP), there is a lightning-fast bidding that occurs so Google decides which ad appears first in the sponsored section. Understanding how the bidding works can [...]

Facebook is an excellent place to reach out to your target audience and drive new traffic to your business. However, you can waste your social media advertising budget and throw money away without a solid ad strategy. As with any type of promotion, you’ll need to actively figure out what works best for your [...]

What Is SEO and SMO in Digital Marketing? Most marketers would say that SEO (Search Engine Optimization) is vital to business success in digital marketing. That’s because close to one-third of U.S. consumers use the internet to look up businesses each day. So, if you have a website – but you're not sure why [...]

Measuring how effective any marketing method is requires an eye for detail and the ability to analyze data. However, conversions aren’t the only measure of success in today’s more personalized world. Instead, measure your return on engagement to see how well you are meeting the needs of your target audience. When you engage potential [...]

Charley Grey has been named one of the Top 30 Web Design Companies in Indiana in 2021 by DesignRush. As a B2B marketplace, DesignRush connects brands with professional full-service agencies, web design companies, and digital marketing firms in their area. Their listings span 50 different countries and include more than 9,300 agencies - Including [...]

A lot of businesses and startups don’t know how great WordPress is or why they should use WordPress for their business, so today we are going to tell you why your website should be built on WordPress. First, What is WordPress? WordPress is an excellent website platform. From blogging to e-commerce to business and [...]

Photo Credit: https://unsplash.com/photos/bFTVxTo266E Photo by Maksim Tarasov on Unsplash  You've taken the time to write compelling copy, had a professional design and develop your website, and have polished, organic images and great products. Yet, your website isn't converting visitors into paying customers or subscribers. Why is that? This problem is common for people who come [...]

Photo Credit: https://unsplash.com/photos/5fNmWej4tAA Photo by Scott Graham on Unsplash  Creating a stunning new website takes both design and development skills. But what's the difference? Most business owners don't have the time to figure it out, nor do they have a team on staff to do so. That's where Charley Grey comes in! Not only do [...]

Your website design aims to attract, keep, and convert customers. You expect the user experience to be flawless, engaging, and eye-catching. Each year, design trends change, and as we look ahead to 2021, Charley Grey is getting a jump on things. We're continually improving our systems and processes, as well as our design methods. While [...]

Did you know that more than half of web traffic comes from mobile? Did you also know that you're more likely to experience low traffic if your website isn't appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is also significant traffic from desktop users. However, [...]

It should come as no surprise that your website's visual content effectively attracts clients, keeps them on your website longer, and helps convert visitors into sales. The photography on your website should look and feel professional and related to your products or services. When using poor-quality images on your website, people tend to be turned [...]

Choosing the right domain name for your website requires a lot of thought and consideration. At Charley Grey, our clients ask us often about why their domain name matters so much. Our answer, in a nutshell, is that your domain name can make or break your website. It’s the first thing your visitors will [...]

Redesigning your website might seem like a simple task, but it rarely is. In fact, a redesign can take just as long as starting from scratch and negatively impact your SEO rankings. Some clients think a redesign should be no problem, but it can actually cost more time and money. Thankfully, with the knowledge and [...]

The photos you choose for your website are just as important as the overall design. Relevant and attractive photos keep your audience engaged and can be used to portray different ideas or products. While stock photos are great in some cases, you shouldn’t rely solely on these for your website. Great websites utilize cartoons, infographics, [...]

In today’s digital age, there are a lot of confusing internet terms floating around to indicate how successful a website is. Bounce rate is one of those terms that people often struggle to understand and interpret. Bounce rate is an online marketing metric used to explain web traffic analysis. The phrase is indicative of the [...]

In the current era of the internet, your website is usually the first impression of your business. Many of us search online for information, services, and products before actually setting foot in a storefront. Technology continues to evolve every day, and in order to impress potential clients you need to make sure your website design [...]