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Driving traffic to your website under normal circumstances can be a challenge, but we’re no longer operating under normal circumstances. Here at Charley Grey, we’ve been analyzing data, changing our SEO strategy, and staying informed about how the new normal is affecting website traffic for all of our clients. Global shutdowns and halting economies [...]

Just days after opening applications, the Payroll Protection Program (PPP) funding designed to help small businesses like you and me during the COVID-19 crisis, has run out of money. Seriously? I'll admit when this funding was first mentioned, I was skeptical. Relieved, but skeptical. Regardless of my roller-coaster emotions and numerous opinions on COVID-19 [...]

Photo Credit: https://www.pexels.com/photo/red-and-brass-dart-pin-on-dartboard-226569/ Photo by icon0.com from Pexels Use These 5 Questions to Define Your Target Audience Saying that your business targets anyone is too broad and so is saying that you are just targeting moms. Your target audience should be a very specific market that allows you to make the most of your marketing dollars and [...]

Photo Credit: https://www.pexels.com/photo/person-using-macbook-pro-374074/ How to Respond to Google My Business Reviews As a business owner, it’s crucial that you respond to Google My Business reviews – both good and bad. In fact, studies have shown that responding to customer reviews can significantly boost your ratings. It’s one thing to understand the importance of responding, [...]

Photo Credit: https://www.pexels.com/photo/man-using-ballpoint-pen-374820/ Ladies and Gents… it’s time. Sure, we’re actively executing on our 2018 marketing plans, and there are still plenty of wins to be collected this calendar year, but many of 2019’s most successful campaigns will be born now. It’s time for marketing planning. A marketing plan is essential to the success [...]

Photo Credit: https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Photo by Anthony Shkraba from Pexels Logo design isn’t to be taken lightly. A strong logo can have a big impact on your business. Sometimes companies get it right the first time and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up [...]

Photo Credit: https://www.pexels.com/photo/happy-young-diverse-friends-doing-homework-assignment-in-cafe-using-netbooks-6140686/Photo by William Fortunato from Pexels Blogging started out as a unique platform to share a person’s thoughts, feelings, opinions or experiences. Kind of like an online journal or diary with a little following. Now today, it has grown into a platform used by millions: everyone from individuals to businesses. The simplicity [...]

Photo Credit: https://www.pexels.com/photo/close-up-of-hand-holding-text-over-black-background-326576/ Digital or Offset Printing? Which is Right for Your Business in 2025When it comes to professional printing, one question keeps coming up: Should you choose digital or offset printing?Both methods have unique strengths, and the right choice depends on your budget, project type, and turnaround time. If you’re printing marketing materials, brochures, [...]

Photo Credit: https://www.pexels.com/photo/focused-ethnic-woman-writing-in-copybook-5538341/ Photo by Zen Chung from Pexels Have you ever seen a big brand without a logo? No, because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there, and what are the [...]

Photo Credit: https://www.pexels.com/photo/black-and-gray-laptop-on-black-sectional-couch-577210/ Photo by Lukas from Pexels 5 Ways to Make Sure Your Business Stands Apart from your Competition Let’s be real — no matter what industry you’re in, competition is fierce. Customers have endless choices, and if your business doesn’t stand out, you’ll blend into the background noise. The good news? With the [...]

Photo Credit: https://www.pexels.com/photo/open-laptop-with-black-screen-near-cups-of-coffee-4050215/ Photo by EKATERINA BOLOVTSOVA from Pexels 10 Ways to be a Better WordPress Blogger WordPress powers over 40% of all websites, making it the go-to platform for bloggers worldwide. But with so many creators publishing content daily, the real challenge isn’t just starting a blog — it’s becoming a better blogger who [...]

Photo Credit: https://www.pexels.com/photo/drug-store-drink-coca-cola-signage-on-gray-wooden-wall-210126/  How to Utilize Local Marketing Channels Everyone in business today needs an online presence. The importance of a business website and active social media profiles to business growth and promotion can’t be underestimated. But it’s a mistake to neglect local marketing opportunities. Whether your business is a small, single-location operation or [...]

Photo Credit: https://www.pexels.com/photo/person-holding-blue-ballpoint-pen-on-white-notebook-669610/ Photo by Lukas from Pexels Marketing Tips to Grow Your Small Business Running a small business today is tougher — and more exciting — than ever before. With countless competitors and a noisy digital space, the real challenge isn’t just launching your business; it’s making it visible. That’s where smart marketing comes [...]

Photo Credit: https://unsplash.com/photos/TaOGbz_S-Qw Photo by Solen Feyissa on Unsplash How to Improve Your Customer CommunicationGood communication isn’t just a nice-to-have — it’s the backbone of lasting customer relationships. Whether you’re a small business or a growing enterprise, the way you interact with customers shapes their loyalty, trust, and willingness to recommend you.In this guide, we’ll [...]