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Driving traffic to your website under normal circumstances can be a challenge, but we’re no longer operating under normal circumstances. Here at Charley Grey, we’ve been analyzing data, changing our SEO strategy, and staying informed about how the new normal is affecting website traffic for all of our clients. Global shutdowns and halting economies have [...]

Just days after opening applications, the Payroll Protection Program (PPP) funding designed to help small businesses like you and me during the COVID-19 crisis, has run out of money. Seriously? I'll admit when this funding was first mentioned, I was skeptical. Relieved, but skeptical. Regardless of my roller-coaster emotions and numerous opinions on COVID-19 and [...]

Photo Credit: https://www.pexels.com/photo/red-and-brass-dart-pin-on-dartboard-226569/ Photo by icon0.com from Pexels Use These 5 Questions to Define Your Target Audience Saying that your business targets anyone is too broad and so is saying that you are just targeting moms. Your target audience should be a very specific market that allows you to make the most of your marketing dollars and [...]

Photo Credit: https://www.pexels.com/photo/person-using-macbook-pro-374074/ How to Respond to Google My Business Reviews As a business owner, it’s crucial that you respond to Google My Business reviews – both good and bad. In fact, studies have shown that responding to customer reviews can significantly boost your ratings. It’s one thing to understand the importance of responding, [...]

Photo Credit: https://www.pexels.com/photo/man-using-ballpoint-pen-374820/ Ladies and Gents… it’s time. Sure, we’re actively executing on our 2018 marketing plans, and there are still plenty of wins to be collected this calendar year, but many of 2019’s most successful campaigns will be born now. It’s time for marketing planning. A marketing plan is essential to the success of [...]

Photo Credit: https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Photo by Anthony Shkraba from Pexels Logo design isn’t to be taken lightly. A strong logo can have a big impact on your business. Sometimes companies get it right the first time and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up [...]

Photo Credit: https://www.pexels.com/photo/happy-young-diverse-friends-doing-homework-assignment-in-cafe-using-netbooks-6140686/Photo by William Fortunato from Pexels Blogging started out as a unique platform to share a person’s thoughts, feelings, opinions or experiences. Kind of like an online journal or diary with a little following. Now today, it has grown into a platform used by millions: everyone from individuals to businesses. The simplicity [...]

Photo Credit: https://www.pexels.com/photo/close-up-of-hand-holding-text-over-black-background-326576/ If you’re in the market for brochures, business cards, posters, or other marketing materials, you already know that you’re going to need to come up with the perfect design, color scheme, copy, and layout. However, even after you’ve checked off all of those boxes, there’s another very important decision to make: [...]

Photo Credit: https://www.pexels.com/photo/focused-ethnic-woman-writing-in-copybook-5538341/ Photo by Zen Chung from Pexels Have you ever seen a big brand without a logo? No, because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there, and what are the [...]

Photo Credit: https://www.pexels.com/photo/black-and-gray-laptop-on-black-sectional-couch-577210/ Photo by Lukas from Pexels 5 Ways to Make Sure Your Business Stands Apart from your Competition Small businesses have many marketing challenges, but one of the hardest things small business orders should focus on is determining what makes their business stand out from the competition and presenting it in a way that attracts [...]

Photo Credit: https://www.pexels.com/photo/open-laptop-with-black-screen-near-cups-of-coffee-4050215/ Photo by EKATERINA BOLOVTSOVA from Pexels 10 Ways to be a Better WordPress Blogger Looking to enhance your website with blogs? Blogs are a great way to improve your online presence and increase website clicks. Here are some helpful strategies for keeping your content calendar full. 1. Keep your site beautiful and user-friendly Aside [...]

Photo Credit: https://www.pexels.com/photo/drug-store-drink-coca-cola-signage-on-gray-wooden-wall-210126/  How to Utilize Local Marketing Channels Everyone in business today needs an online presence. The importance of a business website and active social media profiles to business growth and promotion can’t be underestimated. But it’s a mistake to neglect local marketing opportunities. Whether your business is a small, single-location operation or [...]

Photo Credit: https://www.pexels.com/photo/person-holding-blue-ballpoint-pen-on-white-notebook-669610/ Photo by Lukas from Pexels Marketing Tips to Grow Your Small Business Just like everyone who’s carrying a few (or more than a few) extra pounds wants to know the fastest, easiest way to lose weight, every business owner wants to know the fastest, easiest (and cheapest) way to grow a business. But just [...]

Photo Credit: https://unsplash.com/photos/TaOGbz_S-Qw Photo by Solen Feyissa on Unsplash  How to Improve Your Customer Communication When customers do business with your company, do they know who you are as the business owner? Make sure your customers know the face behind the product or service, and it will pay back the effort tenfold in repeat [...]