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A website is maintained (or managed) when the components in which make it successful are taken care of under one umbrella. Meaning, you don’t have to have different sources, vendors, freelancers, etc. for things like your graphics, web programming, content curating, SEO, analytics, updates and much more. While getting a website up on the internet is relatively simple, keeping up with it and making sure it is working FOR your business requires a lot of attention, knowledge, and dedication. So, why is website maintenance important?
What does website maintenance mean?
Performing all the tasks necessary to keep a website up to date and in good, working order so that it works and shows up correctly with the latest web browsers and mobile devices. Often times a web content management system (WCMS) is used, which is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content.
Why is website management important?
Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries.
All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance will also increase the likelihood that your website remains of value over time.
A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order. Routinely check that contact forms work, address and phone number listings are updated and products, services, and price lists are current and correct.
Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost your business over time.
Are you busy running your business and need your website to just work?
If you think about the job specification of the person you would need to employ to carry out all that’s involved with running a successful website it would need to cover:
- Graphic design
- Web Programming
- Search Engine Optimization
- Deep knowledge of web technologies
- Business Analysis
- Ability to see trends and react to them
And this is by no means an exhaustive list.
Our website management services provide all the required skills in one monthly recurring fee and help you build your business while we look after your website. The service is fully proactive and every month we provide full reporting of what we have done and a hit list of activity for the forthcoming month.
Need your website managed?
You’ve come to the right place – give us a call to get started: (317) 207-2015.