The digital marketing landscape is changing rapidly. After the lockdowns during the COVID-19 pandemic, it shouldn’t come as a surprise that more people are shopping online, whether it’s for groceries or clothing.
However, it can be challenging for even the most experienced internet marketers to avoid some of the common pitfalls of online marketing. While making mistakes can help you grow in your career, trying your best to avoid them as often as possible should be a top priority.
Meeting customer needs and expectations is the ultimate goal for any marketer. Trying to tap into a customer’s mind to help influence their purchasing decisions is critical. So, what are some of the top mistakes marketers will make?
Below are five digital marketing mistakes Charley Grey wants you to do your best to avoid.
1. Not Using Social Media
Scrolling through various social media platforms is one of the most popular online activities that potential consumers engage in. It’s estimated that by 2025, almost 4.41 billion people will be using social media. To market products or services effectively, you must join some of the most popular social media sites. Facebook, Instagram, Twitter, Snapchat, and LinkedIn are social media platforms that help you directly reach your target audience. You can promote your products or services to existing customers and earn the trust of potential ones.
Keep in mind that older adults may not be on social media — there are generational differences that you must consider. Use these channels to complement your existing marketing strategy. By leveraging social media for business purposes, you can gain valuable information about your customers. For example, you can learn about your customers’ demographics, location, and personal information by interacting with them on social media. It’s 2021, and it would be a mistake to miss out on using social media marketing tactics.
2. Marketing to Everyone
Who are you targeting with your marketing communications? Are you able to identify who should be receiving your marketing messages? If not, it’s time to segment both your existing and potential customers. Attempting to promote your goods or services to a broad, general audience is frowned upon in the industry. Rather, using a marketing segmentation strategy to define your audience is the first step in creating a viable marketing strategy. You need to know what makes potential customers tick, and to do so, you need to learn specific information about them.
Demographics, needs, priorities, psychographics, and geographical locations are examples of different categories to help you segment your customers. Targeting your audience is key, but it’s more important to consider finding customers that will likely need or want your products or services. By narrowing your audience, you’re able to stand out from other brands, increase your sales potential and ultimately improve your return on investment (ROI).
3. Jumping on Every Trend
It’s a common misconception that hopping on every emerging digital marketing trend will yield great results. On the contrary, the idea that trends come and go is something worth considering. In other words, not every trend will last. For your business, it’s essential to stay relevant yet strike a balance between traditional marketing methods and new, innovative methods. This is not to say that marketing trends are not worth looking into — your business’ marketing strategy may work perfectly for specific trends.
It’s vital to consider all factors at play here. Suppose your top competitors join in on a trend, and you also want to get on the same playing field. In that case, it may be a good idea to join the bandwagon and jump on the trend. As with any marketing plan, it’s critical to rely on updated market research to help develop your strategy and be aware of trending topics within the industry.
4. Neglecting Analytics
Marketing requires patience, attention to detail, and constant oversight. Marketing campaigns, specifically, need to be monitored closely to understand how they’re performing. You can learn a lot about your marketing tactics by analyzing the success or failure of marketing campaigns. Whether it’s looking at your web traffic or conversion rate, taking a closer look at your marketing analytics will better educate you and your coworkers about the next steps to take. Maybe one campaign didn’t perform well — you can compare analytics to see where there’s room for improvement. Rather than rely on one set of analytics, be sure to focus on the bigger picture. Set goals before executing a campaign, so you know if you’ve hit your targets once your campaign launches.
5. Overlooking SEO
If you’re an experienced digital marketer, you know how crucial search engine optimization (SEO) is to the success of your marketing strategy. SEO improves your user experience, educates you on how Google ranks your content, and can truly make or break your online presence. Earning a high ranking on a search engine results page (SERP) is the ultimate goal — you want anyone searching for your business to arrive at your homepage. Overlooking SEO is a major mistake to avoid as a digital marketing expert.
Your content may not perform as well without keeping SEO top of mind. Suppose your business is struggling with digital marketing. In that case, you can always reach out to a marketing agency or professional to learn more about best SEO practices and reap the benefits. Digital marketing is a challenging industry to operate in — it requires vast knowledge about the internet, Google, current trends, and traditional marketing. Do your best to avoid these common pitfalls if you want your business to experience success.
Avoiding Mistakes Sets You Up For Success
Aside from creating a compelling marketing campaign, there’s always more to learn about the extensive marketing world. Avoid these mistakes listed above if you want to improve your marketing know-how.
A professionally designed and managed website from Charley Grey can also help you avoid digital marketing missteps. Contact us today to learn more!
Photo by Igor Miske on Unsplash