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If you’re a small business, optimizing local SEO is essential for your website success. Unlike the national SEO rankings, local SEO prioritizes appearing on SERPs based on your location and the location of your target customers. When you optimize local SEO on your website, you drive more traffic to your site, which can lead to [...]

First impressions are incredibly important, especially when you are trying to convince potential customers to choose your company over your competitors. We always put our best foot forward during job interviews, and your homepage needs to be able to do the same during “interviews” that occur each time a new person visits it. Serving [...]

Here at Charley Grey, we know how important a website can be to the success of your business. There is a lot that goes into building a website, and getting all of the details right can make or break your brand. When a website goes live, small details are often overlooked or completely forgotten, [...]

When it comes to marketing your website and offering the best user experience possible to visitors, it is important that you know what website users like and dislike. Drawing website users to your site is all about providing more of what website users want to see and less of what they don’t. After all, [...]

Photo Credit: https://www.pexels.com/photo/person-using-phone-367273/ Photo by Porapak Apichodilok from Pexels With the ever-increasing use of mobile devices such as smartphones and tablets, the Internet is changing every day. More and more customers are turning to mobile devices to access company information, making mobile-friendly websites mandatory rather than the option that they were 10 years ago. Desktop traffic has [...]

Photo Credit: https://www.pexels.com/photo/person-using-a-macbook-and-holding-a-credit-card-4968391/ Photo by Karolina Grabowska from Pexels In the event that a cyberjerk (yes, I said it) gains access to your business website and obtains sensitive information such as credit card numbers or even email addresses, you’ll wish you had been prepared with an SSL certificate for your site. Each and every day, hackers (read: [...]

When it comes to designing a website yourself, nobody is going to tell you that you can’t. The question, rather, is whether or not you should. With so many methods at your disposal to create your own business website, a DIY website may seem like a good choice, but there are ways that this can [...]

Photo Credit: https://unsplash.com/photos/pypeCEaJeZY Photo by Campaign Creators on Unsplash Search engine optimization (SEO) is one of the most valuable tools at your disposal when it comes to generating quality traffic and increasing awareness surrounding your brand. Whether you are a small business owner or an up-and-coming blogger, SEO services play an important role in [...]

In a world where search engine optimization (SEO) and user experience are key to attracting visitors to your website, it’s vital that you’re doing everything possible to make your site Google-friendly. Optimizing images on your website is one of the best ways to not only boost SEO but ensure improved website performance. Luckily, there’s [...]

Photo Credit: Photo by Drew Williams from Pexels Fun fact: Google doesn’t just care about the crawlability of your website. It cares about the crawlability of your images as well. Image optimization can help increase page loading times, attract new customers, and help your images appear in Google searches. This is especially important if you run [...]

Content SEO Review Are ALL Images Optimized? There are six things we look at for image optimization: Have the images been compressed? Are the dimensions of the image appropriate? Are any of the images pixelated? Has alt texts been applied? Are the image files named properly? What files are the images saved as? Why [...]

Photo Credit: Photo by Katerina Holmes from Pexels Writing blogging content might just be one of the most time-consuming parts of content marketing. Not only do you have to select a relevant topic, but you also have to find a way to keep the subject fresh, unique, and click-worthy. And do it all while skimming through [...]

Photo Credit: https://www.pexels.com/photo/person-using-laptop-461077/ Photo by picjumbo.com from Pexels If you didn’t already know, where you rank on Google’s search results page (SERP) is crucial. Be honest - how often do you actually go to the second page? Chances are you don’t. You click on the links at the top of the page. This is exactly where you [...]

Knowing that web design isn’t your thing, you hired a traditional web design agency to build your new website. You’ve been promised quick launch dates, great website performance, and so much more -- all for one hefty, upfront cost. It’s now well past the launch date. Your website went up late. It isn’t performing [...]

Photo Credit: https://unsplash.com/photos/C3V88BOoRoM Photo by Bench Accounting on Unsplash  Website Reviews Can Boost Your Local SEO Your reputation speaks to who you are as a business – what people have to say matters. And what people have to say online matters even more. So, if you have a business, managing your online reviews should [...]

Photo Credit: https://www.pexels.com/photo/marketing-luck-technology-letter-7119258/ Photo by FreeBoilerGrants from Pexels Despite the complexity of internal linking, it is utterly important for SEO. Why? Because strategic internal linking defines the architecture of your website, boosts ranking throughout your site, and helps with website navigation. In this article, Charley Grey will break down why internal links are so important for SEO [...]