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Launching a new website is exciting — but it can also be stressful. Many business owners find themselves asking, “is my website ready?” right before the big day. The truth is, rushing to launch without proper testing can result in downtime, broken features, or missed opportunities that damage your brand. To avoid these pitfalls, [...]

When it comes to marketing your website and offering the best user experience possible to visitors, it is important that you know what website users like and dislike. Drawing website users to your site is all about providing more of what website users want to see and less of what they don’t. After all, [...]

Photo Credit: https://www.pexels.com/photo/person-using-phone-367273/ Photo by Porapak Apichodilok from Pexels With the ever-increasing use of mobile devices such as smartphones and tablets, the Internet is changing every day. More and more customers are turning to mobile devices to access company information, making mobile-friendly websites mandatory rather than the option that they were 10 years ago. Desktop traffic has [...]

Photo Credit: https://www.pexels.com/photo/person-using-a-macbook-and-holding-a-credit-card-4968391/ Photo by Karolina Grabowska from Pexels In the event that a cyberjerk (yes, I said it) gains access to your business website and obtains sensitive information such as credit card numbers or even email addresses, you’ll wish you had been prepared with an SSL certificate for your site. Each and every day, hackers (read: [...]

When you’re launching a business, it’s tempting to cut costs by using a do-it-yourself (DIY) website builder. Platforms like Wix, Squarespace, and drag-and-drop WordPress themes promise quick results at a low price. Sounds great, right?Here’s the catch: a DIY website can actually hurt your business more than help it. While it may save money upfront, [...]

Photo Credit: https://unsplash.com/photos/pypeCEaJeZY Photo by Campaign Creators on Unsplash Search engine optimization (SEO) is one of the most valuable tools at your disposal when it comes to generating quality traffic and increasing awareness surrounding your brand. Whether you are a small business owner or an up-and-coming blogger, SEO services play an important role in [...]

In a world where search engine optimization (SEO) and user experience are key to attracting visitors to your website, it’s vital that you’re doing everything possible to make your site Google-friendly. Optimizing images on your website is one of the best ways to not only boost SEO but ensure improved website performance. Luckily, there’s [...]

Photo Credit: Photo by Drew Williams from Pexels Fun fact: Google doesn’t just care about the crawlability of your website. It cares about the crawlability of your images as well. Image optimization can help increase page loading times, attract new customers, and help your images appear in Google searches. This is especially important if you run [...]

Photo Credit: https://www.pexels.com/photo/person-using-laptop-461077/ Photo by picjumbo.com from Pexels If you didn’t already know, where you rank on Google’s search results page (SERP) is crucial. Be honest - how often do you actually go to the second page? Chances are you don’t. You click on the links at the top of the page. This is exactly where you [...]

Knowing that web design isn’t your thing, you hired a traditional web design agency to build your new website. You’ve been promised quick launch dates, great website performance, and so much more -- all for one hefty, upfront cost. It’s now well past the launch date. Your website went up late. It isn’t performing [...]

Photo Credit: https://unsplash.com/photos/C3V88BOoRoM Photo by Bench Accounting on Unsplash Website Reviews Can Boost Your Local SEO When it comes to local SEO, most businesses focus on keywords, backlinks, and Google Business Profile optimization. But there’s a powerful (and often underused) strategy that can push you higher in local rankings: customer reviews.In this article, we’ll break [...]

Photo Credit: https://www.pexels.com/photo/marketing-luck-technology-letter-7119258/ Photo by FreeBoilerGrants from Pexels Despite the complexity of internal linking, it is utterly important for SEO. Why? Because strategic internal linking defines the architecture of your website, boosts ranking throughout your site, and helps with website navigation. In this article, Charley Grey will break down why internal links are so important for SEO [...]

Photo Credit: https://www.pexels.com/photo/woman-sitting-while-holding-pen-920377/ Photo by Andrea Piacquadio from Pexels Access to online platforms like Wix and Wordpress can make designing a website seem easy. But what these platforms don’t help you do is optimize your website design for search engines such as Google. A seamless web design goes far beyond just aesthetics. Google prefers websites that are [...]

Photo Credit: https://www.pexels.com/photo/apple-laptop-notebook-office-39284/What is Web Design? [Beginner’s Guide for 2025] Your website is often the first impression potential customers get of your business. Within seconds, they decide whether to trust you, stay, or click away. That’s where web design comes in.But what exactly is web design, and why does it matter for your business? Let’s [...]

Photo Credit: https://www.pexels.com/photo/apple-technology-ipad-computer-38568/ Congratulations, you not only have a new business with all the official paperwork and certifications, but now you have a website, too! You worked tirelessly with an agency, and once it was live, you got an invoice and a “nice to work with you” handshake. But now what? How do you [...]

Photo Credit: https://www.pexels.com/photo/person-holding-chart-and-bar-graph-669612/ Photo by Lukas from Pexels Building a website is just the beginning. If you want it to perform, attract visitors, and generate business, you can’t “set it and forget it.” Just like a car needs regular service, your website requires ongoing maintenance to stay fast, secure, and effective.In this blog, we’ll cover [...]