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Have you ever heard of the Google ad auction, or the term "PPC bidding"? Every time a user searches and your ad qualifies for their search engine results page (SERP), there is a lightning-fast bidding that occurs so Google decides which ad appears first in the sponsored section. Understanding how the bidding works can [...]

Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging apps.  With every search query and with every user using a social media platform, you as a marketer have an opportunity to reach a user. [...]