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  • Organic Reach vs Paid Reach: Which One is Best?

    Organic Reach vs Paid Reach: Which One is Best?

    Every second, Google processes around 40 000 search queries. In 2021, there was a recorded 4.48 billion social media users and on average, people spent 144 minutes per day on social media platforms and messaging apps.  With every search query and with every user using a social media platform, you as a marketer have an opportunity to reach a user. [...]