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Account-based marketing allows you to hone in on the needs of each client and tailor campaigns specific to their interests. With this method, you can measure the effectiveness of targets across various advertising mediums and gain access to additional insights you otherwise might not have. Account-based marketing is also called key account marketing. For a [...]

With the COVID-19 pandemic still raging around the globe, figuring out ways to make personal connections with other business owners isn’t easy. You can’t exactly host a large gathering as a thank you to your clients right now. So, building business-to-business (B2B) relationships in the virtual age requires a lot more planning and technologically [...]

As 2021 draws to a close and we move into 2022, you’re likely looking forward to your marketing schedule for the new year. There are some marketing trends we’ll see in the next twelve months that are new. However, many of the old tried, and true methods continue to remain popular. Deloitte surveyed 1,099 executives [...]

Owning a business means selling products and services to generate revenue. However, a few questions come to mind in relevance to selling. Where can you find the right people to buy from your business? Do you have a strategy for capturing the interest of a potential customer? What need do customers have for your product [...]

What do you need to do to start a business? There are dozens of websites, checklists, and books that will carefully guide you through the business startup process. In our experience, to succeed in business today, you need to be flexible and have good planning and organizational skills, just to name a few. By taking [...]

Your LinkedIn Company Page is a destination where people can really get to know your brand. Not only that, but it’s the world's largest professional network on the internet! You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your [...]

Photo credit: Photo by fauxels from Pexels It’s going to take some time and work on your company’s part to help everyone feel safe and happy in the workplace again after the year we all just had. The truth is employee morale has lowered since last year. Pandemic life was tough, and this year didn’t necessarily start on [...]

By now, every business and digital marketer knows that you don’t mess with Google. Google search rankings can significantly impact your business and brand awareness online. Everyone strives to make the first page of Google rankings, but a penalty from the tech giant could set you back. Google doesn't discriminate, so no matter how large [...]

Landing pages are a crucial element of your sales funnel. With many of these pages, the goal is to have customers or leads land here and then commit. Whether it be for an upcoming webinar, an email sign-up, or to buy, increasing your landing page conversion rate is always your goal. Companies that have gone [...]

Did you know that more than half of web traffic comes from mobile? Did you also know that you're more likely to experience low traffic if your website isn't appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is also significant traffic from desktop users. However, [...]

Christmastime sparks a season of giving and sharing with those you love. While many associate gift giving for just family members, this is also the time of year to put your employees top of mind and show them how much you've appreciated their hard work throughout the year. Part of managing a great workforce is [...]

In the age of the internet, every business owner fears one thing – the dreaded negative review. Not only can a single lousy review harm your business, but it can also cost you time and money as you pick up the pieces and double down on building back public trust. Entrepreneurs work hard and [...]

As a business owner, you're busy! To help you save time, you're always on the hunt for another timesaving app on your phone or tablet. You're on the go, so you need something that will help you stay organized, on task, and know what's happening with your business and teams. With all the websites that [...]

Are you considering expanding your business to include e-learning courses, or do you want to provide additional training tools for your employees? Either way, the internet, and technology have made it so much easier to create courses and tools for nearly any subject you can think of. However, it's important to remember that e-learning courses [...]

Balancing your work life with your personal life is hard, but it becomes even trickier when you move to a remote position and transition to working from home. During the COVID-19 lockdowns, many parents found themselves navigating new waters. They were suddenly teachers, lunch ladies (or men), guidance counselors, afterschool caregivers, and employees all [...]

Being a business owner can take a lot out of a person. Everything from financials, employees, management, investment opportunities, and growth rates rests on your shoulders, and it can take a toll on your mental and physical health if you're not careful. Taking some time for yourself won't hurt your business, but if you don't [...]