Create an 8.5″ X 11" table topper and put it on the check-in desk so everyone who comes in can see it. Look at the example below.
As you can see for everyone that "checks in" on Facebook, your dental practice will donate $1 to a charitable cause. This will broaden your reach to a very local and narrowed audience. This will expand brand recognition, increase Facebook and website activity, and you will be doing something that matters. If you need help with an awesome table topper design like the one above, please reach out to us!
3 Ways to Get More Dental Patients
1. High-converting Website for Dentists
Many dentists and even their marketing teams overlook one of the most critical factors in growth: the performance of their website. Too often, practices rely on outdated sites that lack the modern design, speed, and optimization needed to convert online visitors into real patients.
Here's the reality: your website might be getting 2,000 clicks per month, but if your conversion rate is stuck below 1%, something is broken. With the right strategy—and professional dental SEO services—you should be aiming for at least a 3% conversion rate, which is both achievable and sustainable.
Now consider the impact. At 1%, those 2,000 clicks only bring you about 10 new patients per month. Raise that rate to 3%, and you're suddenly booking 30 new patients per month. That's three times the growth, without spending more on ads or traffic.
At Charley Grey, we help dental practices bridge this gap by combining smart website design with proven dental SEO services. Often, a well-optimized website is the missing piece that transforms "clicks" into loyal patients.
2. Local SEO for Dentists
When potential patients search for "dentist near me" or "dentist in [your city]," your goal should be to appear at the top of the local search results. Why? Because Google prioritizes local listings—especially on mobile devices—where most healthcare searches now begin. If your practice isn't visible there, you're missing out on a steady stream of new patients actively searching for care.
Local SEO is more than just adding your city to your website. It requires a carefully optimized website structure, consistent business listings, Google Business Profile enhancements, location-specific content, and ongoing performance tracking. At Charley Grey, we combine all of these elements to help dentists rank higher, attract local traffic, and convert searchers into patients.
A great example is our client Advanced Dental Care of Indiana, who we've helped achieve strong local visibility in highly competitive areas like Anderson, Fortville, and Indianapolis. Over the past 12 months, their website has generated more than 3.24 million impressions and over 15,000 clicks from Google search results. Their local rankings continue to climb, with growing visibility translating directly into more appointment requests and new patient growth.
This kind of success doesn't happen by chance—it's the result of a proven, data-driven local SEO strategy. If you want your dental practice to be the first choice patients see when they search in your city, Charley Grey can help you get there.
3. Social Media Marketing
Social media marketing is one of the most powerful tools for dentists—when it's done strategically. Simply posting on Facebook every day isn't enough. To make an impact, you need to be active, consistent, and intentional. Dormant accounts can hurt your brand image. For example, if a potential patient lands on a Twitter profile that hasn't been updated in two years, it signals neglect and reduces trust. In that case, it's better to deactivate until you can commit to posting regularly.
One of the most effective places to focus is your Google Business Profile (GBP). A fully optimized GBP not only makes your practice look professional but also improves your chances of ranking in local search results—exactly where patients are looking for a dentist in their area.
Content marketing also plays a key role. Publishing blogs consistently and sharing them on your social channels can significantly increase website traffic while positioning you as a knowledgeable, trustworthy provider. Patients build confidence in your expertise when they find answers to their real questions, such as:
- How much do dental implants cost?
- What is a cavity and how can I prevent it?
- How to relieve wisdom tooth pain?
By creating content around common patient concerns, you not only improve your SEO but also establish a lasting, trust-based relationship with your audience.
Final Thoughts
There are countless ways to attract more dental patients online, but these three strategies—local SEO, website optimization, and social media/content marketing—are essential starting points. Each one helps you connect with potential patients where they're already searching, build credibility, and convert interest into appointments.
If you're ready to grow your practice with a proven digital strategy, Charley Grey can help. From powerful dental SEO services to website redesigns and content marketing, our team specializes in driving measurable growth for dental practices.
Contact Charley Grey today to schedule your free website and SEO review—and start turning more clicks into loyal patients.
