Charley Grey’s Custom Google Advertising Subscriptions
Running Google Ads takes more than the setup process and hoping for the best, it’s about continuous management and strategizing. Many businesses waste thousands of dollars on ads because they have improper bidding strategies, target the wrong audiences, and don’t use relevant keywords. At Charley Grey, we eliminate that guesswork and turn your ad spend into a powerful growth engine for your business.
Proper Goal Setting and Market Research
Our Google Ads Management service begins with a deep dive into your industry and competition. One-size-fits-all solutions give mediocre results at best. Charley Grey crafts a strategy based on the direction you want your business to head toward, whether it’s grabbing attention to generate more leads, or copy that represents your market to increase conversions.
This includes audience segmentation and creating compelling ad copy that speaks to the end result your customers are looking for. Instead of driving more clicks for the sake of it, we focus on attracting qualified leads that are more likely to convert into actual sales.
Campaign Strategy
Businesses struggle the most once an ad campaign goes live. Without constant monitoring and adjustments, even the best campaigns will lose effectiveness over time. Our team ensures your ads are continuously optimized with A/B testing and by analyzing performance data to maximize your ROI. We keep a close eye on competitor activity so that your campaigns stay ahead of the competition.
Campaign Types
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| AD TYPE | LOCATION | BEST FOR | COST |
| Video | Before, during, and after videos on YouTube. YouTube search feeds, on the home feed, and across Google video partner networks |
Capturing the Attention of Visually Engaged Audiences | $ |
| Shopping | Throughout Google SERPs, Images, Maps, and search partner search results | Showcasing Physical Products | $ |
| Display | On webpages and Google Properties in the Display Network (i.e. YouTube) | Engaging Users on Familiar Websites | $$ |
| Local | Google SERP, Google Maps | Generating Local Leads | $$$ |
| Search | Throughout ranking links in the Google SERP | Promoting Links Based on Search Queries | $$$ |
| Smart | Google SERP, Maps, YouTube, Gmail, and search partner sites | Goal-Oriented Campaigns Across Multiple Channels | $$$ |
| Performance Max | All Google advertising channels | Automated, AI-driven campaigns | $$$$ |
How Different Campaigns Scale Your Business
Key features that CHUCK provides to boost your customer retention
Hosted on YouTube and Google’s video partner network, video ads use formats like skippable and non-skippable in-stream ads, bumper ads, and in-feed ads to capture audience attention.
Shopping ads showcase physical products by pulling data from the Google Merchant Center to display key details like price, promotions, and ratings in Google search results.
Uses Google Shopping and Google Images to attract and convert buyers efficiently
Display ads are visual advertisements that appear across websites and social media. Businesses are able to raise brand awareness and engage potential customers throughout their buying journey.
Unlike text-based search ads, display ads use imagery and interactive elements to capture attention.
Operates on a cost-per-impression (CPM) model to maximize visibility.
A specialized Google advertising option designed for service-based businesses like HVAC providers, electricians, and painters. Unlike standard Google Ads, LSAs require businesses to pass Google’s licensing, insurance, and background verification to showcase reliability.
These ads appear at the top of Google search results and Maps, generating highly targeted leads by connecting businesses directly with customers ready to book services
Search ads appear at the top and bottom of Google’s search results. They display a headline, brief description, and URL to attract users actively searching for relevant information.
Enhanced with ad extensions like call buttons and pricing, these ads effectively drive traffic and connect businesses with high-intent customers.
Smart Ads allow advertisers to provide basic ad elements while Google automates placement across search results.
Optimizes performance to achieve specific goals like increasing site visits or video views.
Performance Max campaigns leverage Google’s AI and machine learning to automate ad placements across all Google platforms
Creates tailored ads to maximize reach, conversions, and efficiency without manual management.
Customized Metrics
Monitoring and Reporting
At Charley Grey, we provide detailed performance reports that break down exactly what’s working, what can be improved, and what new opportunities are available. You won’t have to wonder if your ads are performing when we provide clear, data-backed insights that help guide future strategies. Our team proactively scales what works and eliminates what doesn’t to ensure your budget is always optimized for maximum profitability.
