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Finding ways to optimize your sales funnels can help you increase conversions. When people land on your website, do they know what their next step should be? Is the path clear that they need to take to learn more? When you push users through the sales funnel in the correct order, you increase conversions. McKinsey [...]

Owning a business means selling products and services to generate revenue. However, a few questions come to mind in relevance to selling. Where can you find the right people to buy from your business? Do you have a strategy for capturing the interest of a potential customer? What need do customers have for your product [...]

Fact: Videos are the second most popular form of content among marketers after visual images and video marketing. People don’t want to waste time digging through text. Digital video viewers are more likely to want to watch a product video than read a description. But what does that mean, and how does it help [...]

Photo credit: https://www.pexels.com/photo/working-macbook-computer-keyboard-34577/ Ever heard the statement that e-commerce is the holy grail of retail? It’s the truth. There is no question that e-commerce websites offer a plethora of benefits to shoppers. And it’s probably no surprise that the coronavirus pandemic has put e-commerce at the forefront of retail. According to Digital Commerce, consumers spent [...]