Did you know that more than half of web traffic comes from mobile? Did you also know that you’re more likely to experience low traffic if your website isn’t appealing on either mobile or desktop? Most people prefer to access a website from their phones, but there is also significant traffic from desktop users. However, no matter how people choose to access your website, if it doesn’t look good, then your business can suffer.
Here at Charley Grey, we specialize in producing high-converting websites that are aesthetically appealing and easy to navigate. We’ve seen some gnarly web layouts throughout the years, and we’re here to tell you: Yes! Your website could be hindering your business. If you’re wondering if your website is hurting you, here is how you can tell.
Low Conversion Rates
Are you sending hot leads to your website, only to have them fizzle out and turn into nothing? Chances are it’s because of your website. Your company site is the first impression most people will have with your company. So, when you send people to your site and they leave without purchasing or signing up, it could be a key indicator that your website is hindering your business.
People could be leaving your site for various reasons, which might include:
- Lack of product information
- Little to no imagery
- They didn’t find the answers they were looking for
- Poor copywriting
- A poorly written company story
When you start to think of your website as the first impression rather than another touchpoint in your sales funnel, then you might begin to see it just like your potential buyers do: boring and unprofessional.
You’re Getting Killed by the Competition
If you have local competitors, it might not hurt you to check out their website, especially if they are getting more business and even some of your previous leads. Your product may be better than their product, but they have a dashing website with information, optimized copy, and captivating images. You need to make digital noise for your customers to hear you, and if your website is boring, outdated, and not mobile-friendly, then forget about capturing their attention. If you want to be taken seriously in your industry, you need to lead by example, starting with your website.
You’ve Failed to Act on User Requests
If you thrive on customer feedback and requests, you might do well by acting on some of them. Customers who have taken the time to note their displeasure or change requests about your website care about your products and services and want you to be successful. However, it’s essential to understand that if you let these comments go to the wayside and don’t consider them seriously, your website will start to hinder your business. Don’t let your customers churn. Instead, give them the new features they’re requesting and watch your web traffic increase!
You Don’t Rank on Google
SEO is so important for your rankings in search engines, but so is your website’s design and layout. Google’s algorithm takes note of all your content, images, alt texts, and metadata to determine if you’re a credible site worth putting at the top of their search engine. If your website is old, tired, and drab, you probably won’t see it at the top of Google’s search list, which hinders your business. The only way to get around this and to rank higher is to redesign your website.
Don’t Let Your Hinder Website Your Business
Instead, give Charley Grey a call. Not only do we produce high-traffic websites, but we also have a rockstar team behind the scenes, boosting your digital credibility with consumers and fans. It’s our job to make sure that your website is built properly and optimized so that it’s no longer hindering your business. To start our discovery phase and find out how we can help you, contact us at (317) 991-1982.