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Have you ever seen a big brand without a logo? No, because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there, and what are the best practices when starting the design?
The design process must aim to make the logo…
- Immediately recognizable
- Inspiring trust
- Admiration
- Loyalty
- Implied superiority
Why Do You Need a Logo?
Logos are used to identify. The logo is one aspect of your company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. Of course, a logo is not a defining reason for success in business, but an important one for sure. It is a determinative part of branding that makes people notice your company and recognize it, among others. And that’s what will definitely help you to get more clients and succeed.
What Makes an Effective Logo?
So when it comes down to actually starting to create a logo, it’s helpful to keep some best practices in mind throughout the design process. Here are the 5 best practices when starting a logo design:
1. Design Brief
A design brief outlines goals and objectives, fine-tunes your key brands and themes, and makes sure you are 100% certain of your target audience.
2. Research
Conduct research on your industry itself, its history and competitors. Problem-solve first, design later.
3. Reference
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake, but rather to be aware of them: longevity in logo design is key.
4. Sketching and Conceptualizing
Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired. Sketching helps to evolve your imagination: once you understand it, you will always start from just white paper.
5. Reflection
Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm, and allows you to solicit feedback. It also gives you a fresh perspective on your work.
Running a business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take an interest and try to learn more about you (or swipe right because you’re not for them). So you want to look your best, right? Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Feeling overwhelmed or stuck on any of these best practices? Or what about the “now what” stage of needing a website, next? Charley Grey can help! Give us a call at (317) 207-2015 or request a meeting through our website.